GeoFiction Labs builds GPS-triggered digital trails and treasure hunts — experiences that get people physically moving through real places, with every arrival verified. Unlimited AI-generated content, nothing for visitors to install, fast to deploy, engineered to be hard to break.
Field-tested and pre-launch: the engine is proven through real end-to-end testing on real streets, and we're moving into wider player testing next.
The GeoFiction Engine is a proprietary real-world interactive experience platform built from the ground up in the United Kingdom. It handles GPS coordinate encryption, real-time proximity detection, escalating anti-cheat verification and geofenced reward delivery — entirely server-side, entirely ours. The content layer is powered by AI and is fully unlimited: any trivia subject, any genre, any language, any vertical. Deploy a movie treasure hunt today. A heritage walking trail tomorrow. A food festival experience next weekend. A corporate team event next month. The mechanics never change. The content never runs out. That is what makes the GeoFiction Engine fast to deploy, structurally difficult to replicate and infinitely scalable.
"Real GPS coordinates are never transmitted to the client. Every destination is server-side encrypted until the player physically arrives within confirmed range. The experience cannot be spoiled by looking ahead, and cannot be cheated through the client."
The same core engine — precision navigation, verified arrival, unlimited content — configured three different ways.
A destination that has to be earned. Players solve challenges to reveal where they're going, then physically navigate there — and every arrival is confirmed on our servers, not their screens. This is the mode behind MapTheMovie, our flagship, tested end-to-end on real streets.
The destination is the story. Ordered trails where arriving unlocks the content — audio, video, stories, challenges — turning any site into a self-guided experience with nothing physical to install and nothing for visitors to download.
No puzzle, no story — just "take me there." Point-and-walk wayfinding for the places conventional maps can't help: a festival in a field, a showground, a site that changes layout every event. Toilets, first aid, water points, your own pitch — a compass straight to any of it.
Outdoors, the engine runs on GPS. Indoors, a simple scan-to-arrive step covers galleries and concourses — no hardware to install, nothing with batteries to maintain.
Temporary sites have no signage, no map presence, and a familiar problem: the crowd bunches at the entrance while vendors at the back starve. A site-wide hunt moves verified footfall to every corner you need it — sponsor-branded, voucher-backed, measurable. And because it runs in any browser on any phone, there's nothing to install and nothing to take down afterwards.
Marketing spend is easy to measure in clicks and impossible to measure in footsteps — until every arrival is verified. Town-wide trails link your businesses into one experience and produce something no campaign report usually can: timestamped, server-confirmed proof that people physically turned up. Visits you can put a number on.
Engagement funding needs deliverables, but physical interpretation — plaques, panels, signage — is slow, costly, and often impossible on protected sites. A digital trail adds a rich layer of interpretation with zero physical infrastructure. And unlike passive audio tours, challenge-led trails mean visitors demonstrably engage with the content to progress — a genuinely stronger line in a funding bid than "visitors walked past it."
The hardest promise in the sector is one you can never quite make: "you'll see the animal." A trail designed around that reality — guiding visitors to their next best stop rather than a fixed promise, informed by what other visitors are actually finding — turns the sector's most awkward apology into part of the experience. Bounded, safe, self-contained sites make deployment simpler, not harder.
Dead time before kick-off, half-time lulls, and sponsors asking what their activation actually achieved. Fan-zone hunts fill the gaps with measurable engagement, and course-side trails move marathon spectators between viewing points instead of crushing the same two corners.
Trails, checkpoints and education programmes across large open sites — with a safety-verification layer (below) built for exactly the kind of terrain where it matters most.
The engine, proven in the field.
The UK's first movie trivia treasure hunt. Players solve film trivia to unlock real GPS coordinates, follow a live compass to a secret local destination and claim a verified reward on arrival. Built as the first real deployment of the GeoFiction Engine, field-tested end-to-end in real-world conditions and moving into player testing ahead of a wider public rollout.
Every component of the GeoFiction Engine is designed to scale — across content verticals, geographies, partner types and deployment models.
Sending someone to a physical location carries a different kind of responsibility than sending a notification. The platform is built around that.
A route doesn't have to be fixed. The platform is being built toward trails that adapt to live conditions on the ground — informed by what visitors are actually encountering, minute to minute — so the experience bends around reality instead of breaking against it.
Every walked route naturally surfaces what conventional mapping misses — poor signage, unmarked entrances, access that doesn't match what's officially documented. Real-world ground truth, produced as a byproduct of people simply playing.
The same verification that vets a destination before a game sends someone there raises a bigger question: could any organisation with a duty of care — lone workers, lone travellers — get a documented record of what was checked at a location, and when? Decision support with a clear audit trail, never a safety guarantee: a longer-term direction, and a genuinely different kind of product from anything that exists today.
GeoFiction Labs Limited is a UK-registered location technology company building the infrastructure for real-world interactive experiences.
We design and engineer platforms where physical destinations become game layers — combining GPS technology, server-side coordinate encryption and real-time geofencing to drive people outdoors, through doors and into experiences that could not exist in any other medium. We are focused, deliberate and shipping.
GeoFiction Labs is an independent UK company based in Kent, built on an engineering-first discipline: measure the real thing, never trust the drawing.
Every capability on this page has been proven against live systems and real streets before being described here — the same standard applied to a player's safety as to a line of code. Registered in England & Wales (company no. 17303996) and registered with the ICO for data protection compliance.
The GeoFiction Engine is available for deployment across three partnership models. All engagements are scoped individually — get in touch to start the conversation.
Digital advertising sells you impressions and hopes for a visit. The GeoFiction Engine guides a player — already engaged, already invested in the hunt — directly to your door. They arrive ready to spend, not mid-scroll. Every arrival is GPS-verified, timestamped and reported, so you know exactly what you paid for.
Get in touchMost heritage locations compete for attention against a phone screen. This makes the phone the reason to look up. A bespoke GPS experience trail turns a plaque nobody reads into a destination worth solving your way to — reinterpreting a collection, a landmark or a local history for an audience that responds to doing, not just reading. Built on the same engine already proven in the field, fully branded to your site, deployable in weeks rather than months. Grant-fundable through Arts Council England, Historic England, the National Lottery Heritage Fund and the UK Shared Prosperity Fund — funders that already prioritise exactly this kind of visitor engagement and reinterpretation work.
Get in touchA live GPS hunt extends dwell time, drives attendee movement across a venue or site, and creates a genuine sponsor activation moment — not just a logo on a banner. Every arrival generates real engagement data you can report back to sponsors and stakeholders after the event, not just a headcount at the door. Built on the same infrastructure already field-tested in real-world conditions.
Get in touchFour headings, one engine. Pick where this starts.
Prefer email? hello@geofictionlabs.co.uk